Content

The content of your website is crucial for good SEO. It is important that your content is unique and relevant. If you have multiple pages with the same content (or if you have your content on other people’s websites), you will run the risk of getting penalized by search engines and your search rankings will suffer.

Best practice

• Create meaningful and unique content. (no fillers!)
• Use at least 800 words per page.
• Use different media types (video/visuals/graphs/tables/infographics)
• Check keywords that are relevant to the topic you're writing about
• Use Google Trends or Services like PeopleAsk