URL redirects

Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum. One redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.

Best practice

  • recommended for SEO:
    • 307, "Moved Permanently"
  • NOT recommended for SEO:
    • 301, "Moved Temporarily"
    • Meta Refresh <http-equiv="refresh" content="0; url=https://example.com/">